Renowned firm Alexander James Interiors has launched a brand new interior design service for the private rental sector, named IMPRSS.
IMPRSS is a dedicated interior design service that caters to the needs of the UK’s rapidly expanding private rental sector and Build to Rent market.
The 2015/16 English Housing Survey revealed that 20% of all households now rent privately, meaning that the private rental sector has doubled in size since the 1980s and 90s, when it accounted for 10% of the population. Renting is particularly prevalent among younger people, with 46% of 25-34-year-olds renting privately – up from 24% just ten years ago.
It was the needs of these young tenants in particular that first gave rise to the idea of a specialist interior design service for the private rental sector.
The Managing Director of Alexander James Interiors, Robert Walker, comments: “We created IMPRSS to service the needs of generation rent. The service designs beautiful, aspirational homes for those who rent privately. We work with housebuilders, developers and corporate landlords to help them shape their properties to the needs and desires of contemporary tenants.”
The rapid growth of the private rental sector and the increase in dedicated Build to Rent developments has led to a gap in the market in terms of interior design – IMPRSS aims to fill that gap. Rental properties require robust furniture and finishings. The IMPRSS team is demonstrating that that doesn’t have to be at the expense of style.
The IMPRSS brochure details five contemporary design options that private landlords can use to ensure that potential tenants are queuing up to live in their properties.
By tapping into the aspirations of generation rent, the interior design service enables landlords to maximise rents while minimising void periods. By seeking out low maintenance furnishings that are durable, IMPRSS also ensures that upkeep costs are kept to a minimum.
Walker adds: “The growth of the private rental sector in the UK has created a unique opportunity for landlords. We are working to help them stay ahead of the competition. An outstanding show home can work wonders when it comes to signing tenants up to a new property. It can make those viewing it feel right at home as though they belong, the moment they step through the door. Many tenants then want to see precisely that standard of décor in the apartments that they rent. That’s what we’re working with builders and developers to deliver.”
The IMPRSS service is available to private rental sector property holders across the UK. As well as furnishing private rental sector homes, IMPRSS offers a range of bold-on options, in order to deliver a full service. These include electrical goods, kitchenware, pictures and mirrors, soft furnishings (towels and linen), and accessories.
Do you like the sound of a dedicated interior design service?