Posts with tag: UK rental market

Number of overseas landlords in UK falling

Published On: July 17, 2017 at 9:18 am


Categories: Landlord News

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The most recent report from Countrywide has revealed that the number of overseas-based landlords in the UK has slumped to a record low in 2017.

In all, overseas landlords own 5% of all homes let in Great Britain this year, down from 12% in London during 2010. London has experienced the most profound growth, with one in ten properties let by an overseas landlord. This was down from 26% in 2010.

Prime central London also saw falls, from 31% in 2010 to 23% in 2017.

Overseas Landlord Falls

The percentage of European-based investors has been slowly falling over time. During 2010, landlords from this continent made up 39% of all overseas landlords in the capital. Now however, they make up 28%.

Asia based landlords now account for 33% of overseas investors in London, followed by Europeans, North Americans (10%) and those from the Middle East (9%).

Outside of the capital, Europeans remain the largest group of overseas landlords, at 37%.

For all regions, the number of overseas-based investors has dropped since 2010. London still has the largest percentage, followed by the South East (5%). Outside of these regions however, fewer than 5% of properties are let by an overseas landlord.

Number of overseas landlords in UK falling

Number of overseas landlords in UK falling


The typical overseas-based landlord made 35% more in rents last year than one living in the UK. Those from overseas earned £5.4bn during the year. More than half of the income received from overseas landlords came from rental properties in London.

Johnny Morris, Research Director at Countrywide, observed: ‘The growth of the private rented sector since 2010 has not been driven by overseas investors. A steady increase in foreign investors’ tax bills combined with more recent falling expectations of price growth in London has led to a decline in foreign investment in buy-to-let.’[1]

‘As well as having to contend with increased stamp duty and the annual tax on enveloped dwellings (ATED), overseas investors also saw the removal of capital gains tax exemptions in 2015.  Rental growth remained at 1.1% in June. Falls in London were off-set by higher growth across the rest of the country. The fall in the capital was driven by lower rents in the outer areas of London as the ripple effect from falling rents in Central London continues,’ he added. [1]



Supply of rental stock rises – as do rents

Published On: July 7, 2017 at 10:59 am


Categories: Property News

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New research from online property portal Rightmove suggests that there are more properties available on the market in the UK rental sector. However, rents are continuing to increase.

Figures from the report suggest that supply outside of London rose by 7% during the second quarter of 2017, in comparison to the same period last year. In the capital supply actually increased by 8%.

Rental Rises

Despite the increased choice for would-be tenants, asking rents are continuing to increase – rising by 2.8% outside of London in comparison to the opening quarter of the year. Now, rents amount to £790 per month on average.

Inside of London, asking rents fell by 0.2% quarter-on-quarter, averaging at £1,934 per month. Rental prices here are now 3.2% lower than the peak of £2,020 per month at the same period on 2016.


Rightmove’s data suggests that regions such as Ascot, Bath, Leeds and Birmingham offer some of the largest concentrations of available properties for tenants in Britain.

These findings were based upon regions with the highest number of available rental properties, as a proportion of total housing stock in these regions.

The figures can be seen in the table below:


Best choice for renters by region (source: Rightmove)


An increase in choice has come as a slight surprise, given the recent tax changes set at deterring landlords from the sector.

Supply of rental stock rises - as do rents

Supply of rental stock rises – as do rents


Sam Mitchell, Head of Lettings at Rightmove, observed: ‘Many thought that rental supply would constrict this year, as landlords sold up and looked to invest their money elsewhere, but clearly this isn’t happening yet. Perhaps landlords are re-mortgaging their buy to let properties instead, as they still feel it’s a better investment than looking to other industries.’[1]

‘It could spell good news for tenants coming to the end of their lease as they might find there is slightly more choice than last year. Anyone hoping for a drop in prices due to the extra choice will be disappointed though as rents are following a very similar trend to previous years,’ she concluded.[1]



Tenants Flood Online to Find new Property

Published On: March 16, 2017 at 9:16 am


Categories: Landlord News

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James Davis – Portfolio landlord and property expert

After being a landlord for 22 years and becoming increasingly frustrated with the lack of quality tenant find services for landlords, James started online letting agent Upad. Upad has mastered the intricacies of online to provide landlords a service they can rely on. In this article, James unravels the significant changes in tenant behavior and how it affects landlords.

Right now, 92% of tenants start their search for a new property online – and that number is going in one direction. If you’re a landlord, it’s no longer good enough to only use a high street property agent, book a few adverts in the local classifieds and wait for the phone to ring. It’s time to change.

At their convenience

There has been a seismic shift in how people look for rental property – and it’s not simply that people are doing it online.

Tenants Flood Online to Find new Property

Tenants Flood Online to Find new Property

People are increasingly looking on mobile devices, whether that’s on the way to work or walking home from yoga. Times have changed. There has been a 50% increase in tenants searching on mobile devices in the last 12 months. In fact, 39% of tenants are now searching for their next property out of hours, meaning traditional estate agents aren’t able to catch this segment of the market.

This is important. It means that people now want to be able to search every spare moment they have. They don’t want to have to book a day of flat viewings just to see what’s available. Exactly the opposite, they’re making snap judgments in under three seconds before they decide to swipe and move on.

Uber for properties

It might be tempting to ignore this trend – people will always want places to live, right? And besides, traditional ways of advertising your properties have never failed before.

This is a dangerous attitude to have. As evidence, look no further than Uber. It’s a great example of what is happening to the UK rental market, as new channels emerge for advertising property.

Like Uber, Zoopla and Rightmove have both launched apps. They let tenants browse easily from their phones while on the go. Last year, five million users had downloaded the Zoopla app alone. They can use it to browse properties and book viewings in just a few taps.

Just like Uber, these apps are highly convenient and streamlined to give the user what they need, with minimal extra functionality. But also, given that nearly all property stock appears on Zoopla and Rightmove, they are sure to serve up more properties than any estate agent or classified page ever could.

Just as websites have superseded traditional rental property advertising, so too will mobile browsing eclipse desktop. Already, smartphone internet usage is double desktop usage.

Tenant channels have shifted

It’s still the case that 22% of landlords use classified adverts, but the times are changing. Rather than rely on ads, landlords must change their behaviour to ensure they effectively advertise their properties in the digital world too.

To learn about the concrete steps you can make to advertise your property online, join our free webinar.

To learn some steps to ensure a successful property advertising campaign online, join our free webinars. Register here: