Zoopla’s New Marketing Campaign
Property portal Zoopla has introduced a brand new marketing campaign around the country, including billboards, buses and radio advertisements.
The campaign highlights the importance of the portal’s uses when searching for a home.
Zoopla has worked alongside award-winning illustrator Noma Bar, who creates ideas-led work. The new images showcase a range of property facts contrasting another set of data.
A simple and bold campaign, the material will feature on thousands of billboards and hundreds of buses until the end of this year.
Zoopla expects at least two-thirds of UK adults to hear the radio adverts dozens of times during the period on mainstream stations such as Capital, Heart, Magic, Absolute, Classic and XFM.
Founder and CEO of Zoopla Property Group, Alex Chesterman, says: “Our updated approach highlights the scale of Zoopla, our useful data on every home in the UK and communicates how we help users find properties available right now to buy or rent with very specific search queries.
“It is designed to deliver even more enquiries and exposure for our members.”1
1 http://www.propertyindustryeye.com/zoopla-launches-new-national-marketing-campaign/