Fresh research from GoCompare Home Insurance has revealed that the importance of ‘location, location, location’ for property hunters is on the decline.
Instead, the survey indicates that when choosing a property, the focus is now moving to a good broadband connection.
The report uncovered that the most desirable features for homebuyers are a good neighbourhood, with low crime rates and good access to shops, schools and GP.
In addition, the survey discovered would-be homebuyers are increasingly valuing superfast broadband, a good mobile-phone signal and satellite TV.
The top-ten most desirable home location and facilities features were found to be:
|Most desirable home location/facilities||%|
|1||A good area or neighbourhood||66|
|2||An area with a low crime rate||59|
|3||Good proximity to local shops||51|
|4||Near a good GP or dentist surgery||44|
|5||A good, reliable broadband connection sufficiently strong to stream TV and films||43|
|6||Reliable and clear mobile phone signal||42|
|8||A land-line telephone||33|
|9||Bus, tram or underground stop nearby||31|
Ben Wilson, from GoCompare Home Insurance, noted: ‘Location will always be a key factor for homebuyers. After all, while you can improve a property – you can’t move it. But it is too simple these days to say that it is the only consideration. Homeowners also expect to be connected in a way that wasn’t envisaged even 10 years ago. They will want to know about the transport infrastructure and communications as much as the schools, shops and amenities.’