Online agent easyProperty has ventured into the residential sales sector, believing it will save “home-sellers across the UK thousands of pounds in hefty high street fees.”
The new offerings are priced from £475 to £1,500.
easyProperty aims to reassure vendors by stating that most of its staff as “ex-high street agents with years of experience at big-name firms.”
It also says: “It’s little wonder online agents are starting to become pretty popular indeed.”
easyProperty claims to offer customers an average saving of £3,269 and £9,584 in London.
easyProperty Now Does Sales
The firm launched in September 2014 with a lettings division and more recently a commercial property sector.
Robert Ellice introduced the site, which says: “We advertise on all the UK’s leading property websites, to line up prospective buyers fast – not all agents do.”
It emphasises that high street agents cannot list on Rightmove and Zoopla if they also use OnTheMarket. easyProperty states: “We advertise your home on both the UK’s biggest portals, where buyers search first.”
easyProperty is now offering three packages, all with fees paid upfront and in full.
For £475, vendors host any viewings and deal with the sales progression.
At £825, sellers host viewings but easyProperty handles the sales progression.
The most expensive deal, at £1,500, involves a full service, including premium listings on Rightmove and Zoopla.
The lowest price is cheaper than Purplebricks’ flat price of £798. Purplebricks charges £1,158 in some areas of London.
Other agents’ prices vary massively, with split fees becoming increasingly popular. With these deals, vendors pay a cost upfront and then another fee upon sale.
For instance, a seller could pay £9 per week with House Simple and a £495 fee on completion, or £395 if they have sold through House Simple or been listed for 12 months.
Tepilo charges from £595 to £955. eMoov’s prices range from £594 to £1,194 on a no-sale no fee-basis. Hatched charges £295 upfront plus £595 on completion, or nothing upfront and £1,495 upon a sale or £595 upfront.
eMoov states that it is still analysing its no-sale no-fee price plan.
Hatched, run by Adam Day, is no longer focusing on being a low cost service.
The first 200 vendors to sign up to easyProperty are being offered “the chance to sell their home without paying any agency fees.”1
Yesterday on Rightmove, easyProperty had 408 properties available for rent.
The company said it may float on the stock market later this year, hoping to fund international expansion and a room rentals division alongside entering property auctions. Last year’s fundraising valued the firm at £66m.
1 http://www.propertyindustryeye.com/easyproperty-goes-into-sales-promising-to-save-sellers-hefty-high-street-fees/
