A new study by short let specialist, UnderTheDoormat, has revealed what guests look for in a short term rental property in the UK’s capital.
The rise of Airbnb has meant that welcoming short let guests has become a viable option for many homes wanting to earn some extra rental income.
For landlords and other homeowners alike, an already competitive market can feel daunting to negotiate, but the following features will help you to ensure your property is top of the list for those looking for short term accommodation in the capital.
Top ten areas for demand in short term lets
It seems that visitors to the capital most like to stay in central areas of London that they’ve heard of and are familiar with. With plenty to see and do in a relatively small area (boasting many accessible attractions by foot or on the tube), it comes as no surprise that the following areas are most popular for short term lets:
- South Kensington
- Mayfair
- Knightsbridge
- Covent Garden and Soho
- Kensington
- Belgravia
- Marylebone
- Bloomsbury
- Chelsea
- Notting Hill
When it comes to individual properties however, walking distance to public transport is of paramount importance to short let guests. Homes that are over 10 minutes by foot to a tube station have a significant drop off rate.
Top ten features of popular short let homes
It can be tempting to spruce up an already profitable property in London with added features to attract and secure short let guests – with many landlords installing the latest gadgets and features such as electric blinds, home cinemas and automatic mood lighting. However, the features that are most popular are as follows:
- Fast Wi-Fi
- Strong shower pressure
- Feather-free bedding
- Lift access (for apartments)
- Air conditioning
- Coffee machines
- Washing machines and tumble dryers
- Outside space (terrace or garden)
- Scenic view
- Hair dryers
By staying in a home owned by locals, as opposed to hotels or hostels, guests can experience a new way to travel and experience the city. Letting out a property short term can help landlords during possible void periods, and it seems that most short let guests prioritise amenities that are likely to make their stay as comfortable as possible, but aren’t unattainable to provide.