Lettings News

Increase in automated processes used by property agents predicted for 2022

Em Morley - January 19, 2022

Property software platform Openview predicts that there will be an increase in automation being used to improve property agent work processes and customer service in 2022.

A faster process is a better use of time 

According to research from software company Salesforce, replacing manual tasks with automated tasks will save employees between 10% and 50% of the time taken to do labour-intensive duties.

Openview highlights how creating a more efficient process removes the need for employees to do repetitive tasks, allowing them to focus on other areas that require more skill.

Peter Grant, chairman and chief executive at Openview, explains: “Looking ahead to next year and understanding the ways in which technology and automation can continue to drive positive change in the property industry is more than necessary for agents. From sales to lettings, automation is proven to be a reliable time-saving solution.” 

“As a time-sensitive industry that is constantly changing, agents regularly have to meet deadlines. Potential delays, large volumes of clients, paperwork to complete, and complex transactions to process are just some of the challenges that agents will always face.” 

“However, through the use of automated processes, agents no longer must worry about the chances of error, potential delays, and losing valuable documents. Stopping these nuisances from happening by automating processes saves plenty of time, money and stress in the long-term.” 

Online communication is now the norm 

The number of people using automated processes and online systems to communicate effectively continues to rise over time. Openview predicts that this is not a trend but is here to stay. As a result, agents who implement automated processes properly will reap countless benefits.

Grant continues: “Agents and clients want digital solutions that can be used 24/7 in any location. Real-time communication can happen with automation. For example, a simple automated follow-up text could prevent clients from missing out on crucial information. Losing track of what’s happening to properties is no longer an issue with automation.” 

“While the Omicron variant creates uncertainty about working in the office again, we predict that relying on the right software will support growth all year regardless of where agents choose to work.”