easyProperty looking to secure Premier deal

The football season returns in just three days and with optimism rife, predictions made and new signings in place, there is still one deal that is yet to be concluded.

After lengthy negotiation, the proposed easyProperty sponsorship of Tottenham Hotspur is still yet to be concluded.

Signing?

In March, the Daily Telegraph said that the online letting agency was in talks with the Premier League outfit over what it described as, ‘a multi-million pound sponsorship deal.’ Just the next day, marketing website The Drum, revealed that easyProperty was, ‘poised’ to sign a deal with Spurs.

However, with the start of the new Premier League campaign just days away, there is still no official word from White Hart Lane. Spurs’ website does not list the letting agency as one of its sponsors.

A representative from easyProperty commented, ‘they are in late stage talks but nothing has been agreed. The fact that Tottenham is the centre of a major regeneration scheme is of great interest and adds additional interest to the sponsorship.

easyProperty looking to secure Premier deal

Good company

If the deal is concluded, easyProperty would be in good sponsorship company, with Carlsberg, Marathon Bet, StubHub and Thomas Cook amongst Spurs’ official partners.

Reportedly, easyProperty are looking to have their logo utilised on the numerous advertising hoardings around the pitch, alongside buying into hospitality suites and player access. The Telegraph reports that a person, ‘close to the deal,’ said that the letting agent also wants to get, ‘involved in the local community,’ through any sponsorship deal.[1]

Considering a deal is eventually struck, the move could be considered as Champions League qualification for easyProperty. However, should an agreement not be reached given the advanced announcement, the letting agent will have certainly put one in its own net.

[1] https://www.estateagenttoday.co.uk/breaking-news/2015/8/easyproperty-and-spurs-still-talking-on-sponsorship